JioHotstar Operation Tiranga: As India gears up for its 79th Independence Day, OTT platform JioHotstar has taken a special initiative to salute the country’s spirit of freedom and valour. This time, the platform has launched a comprehensive campaign called ‘Operation Tiranga’, which will showcase the various emotions, ideals, and identities embodied in the Indian tricolour.
Tiranga Ek, Kahaniyaan Anek
The highlight of this initiative is the content series titled “Tiranga Ek, Kahaniyaan Anek”. The series reflects India’s multifaceted identity and national spirit. JioHotstar has created a collection of stories that inspire and emotionally connect with the audience, highlighting courage, sacrifice, and the pride of Indian culture through this initiative.
Free Content for All on August 15
This Independence Day, JioHotstar will provide free access to its entire content library throughout the day. The move is not only an effort to reach out to viewers in every corner of the country, but also reflects the platform’s inclusive and accessible vision.
Welcome Screen: Salute to the Story
The platform has transformed the experience of opening the content library this time with a special welcome screen. This interface welcomes the audience by symbolizing the colors and emotions of India. This screening collection includes stories depicting valor, sacrifice, and the depth of national identity, connecting the audience emotionally.
Which movies to watch on Independence Day
The inspiration of three major colors can be seen in the screening collection of Operation Tricolor. Saffron depicts courage and covert valor, which includes films like ‘Take Off’, ‘Madras Cafe’, and ‘IB 71’. White symbolizes the emotions of sacrifice and resilience, which is depicted by films like ‘Advocate’, ‘Neerja’, ‘Mangal Pandey: The Rising’, and ‘Chandrashekhar’. On the other hand, green offers a glimpse of Indian culture and pride, which includes ‘Sarzameen’, ‘Kesari 2’, and ‘Airlift’. All these stories together present a soulful tribute to the nation and will be available for free on Independence Day.
Brand philosophy and platform commitment
According to Meenakshi Achan, brand and creative head, JioHotstar, the platform is committed to providing freedom and choice to viewers through storytelling. Operation Tiranga is an extension of this vision, giving viewers the freedom to discover stories that are patriotic and inspiring.
Wide impact of digital and offline campaigns
Operation Tiranga is not limited to OTT alone. The campaign touches all key consumer touchpoints through in-app takeovers, primetime TV spots, digital, social media, outdoor advertising, and brand collaborations. Along with this, in collaboration with the Ministry of Information and Broadcasting, the campaign works to raise awareness about flag etiquette and combine entertainment, education, and patriotism.
Celebrating patriotic stories
JioHotstar’s Operation Tiranga connects viewers with stories that inspire, inform, and bring people together. This Independence Day, this initiative not only empowers patriotism but also makes digital entertainment more inclusive and meaningful for every Indian.