Indian two-wheeler manufacturer Bajaj Auto is preparing to launch another new bike in its 125cc segment soon. The company wants to strengthen its hold in this segment, as this category still has the highest customer demand. It is believed that this bike will be launched between the financial year 2026 (April 2025 – March 2026) and it will probably be brought under the Pulsar brand.
Big change in Bajaj’s strategy
In a recent company meeting, Bajaj management has clearly indicated that in the coming time the company’s focus will be especially on the sporty 125cc and 150-160cc segments. Bajaj knows that most bike sales in India come from these two categories, so the company’s next big strategy rests on these two segments.
Why is the 125cc segment so important?
If we talk about Bajaj’s total sales, then about 40 percent of it comes from 125cc bikes only. That is, 4 out of every 10 bikes of Bajaj are from this segment. That is why the company hopes that their next 125cc bike will give them even better response and they will be able to compete with companies like Honda. At the same time, the company gets about 22 percent of sales from 150cc and 160cc bikes.
Which 125cc bikes does Bajaj have at present?
At present, Bajaj’s portfolio includes Pulsar 125, Pulsar NS125, Pulsar N125 and the recently launched CNG Freedom 125. All these bikes have been made keeping in mind different types of users. NS125 is for those who want a sporty look, and Freedom 125 is for those who like mileage.
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What is the information about the new bike?
There has been no official announcement yet about the name and design of the new bike, but it is believed that it will be brought under the Pulsar series. Some reports have also said that the company may relaunch the CT125X in a new style. The CT125X was discontinued some time ago, but this bike has always been an affordable option for budget users.
How will it compete with Honda?
Honda Motorcycle and Scooter India (HMSI) is currently leading the 125cc+ segment in the Indian two-wheeler market. Bajaj is currently second in this race and there is a gap of about 5-6 percent in its market share with Honda. The company wants to reduce this gap through the upcoming new bike and give a new and better option to the customers.
Bajaj’s position in the market
Between FY 2021 and FY 2024, Bajaj registered a growth of about 5.5% in its market share and this figure increased to 25.5%. But in FY 2025 it declined slightly and it came down to 24%. Now the company hopes that with this new bike it will get growth again and sales will increase.
What could be the name or brand?
However, it is also possible that Bajaj brings back an old brand like Discover. Discover was once very popular in India and it was designed keeping in mind the budget and commuter riders. If Bajaj brings Discover in a new avatar, then that too can be an interesting option for the people.
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When will this new bike come?
As mentioned in the company’s plan, the new 125cc bike can be launched anytime between FY2026 i.e. April 2025 to March 2026. The company is expecting growth of 8% to 12% in this segment, and the new bike can play an important role in achieving this growth.
Conclusion
Bajaj’s new 125cc bike will not be just another model, but will become an important part of the company’s entire market strategy. This will not only give the company a chance to compete with big companies like Honda, but it will also give a refreshing option to the customers. Now it will be interesting to see with what name and features Bajaj launches this new bike.