Amid rising geopolitical tensions, top Indian online retailers like Myntra halt sales of Turkish brands. Here’s how the boycott is reshaping consumer trends and trade ties.
A Trade Chill as Tensions Heat Up
Through a quiet yet assertive move, several of the biggest online retailers in India have been distancing themselves from Turkish products. Fashion e-commerce giant Myntra: one of leading players in the industry has quietly removed all the Turkish brands from its catalog. It’s not just a business but the digital shelves are echoing this political swan dive again and again-down through Turkey’s championing of Pakistan during recent belligerence between India-Pakistan.
The Fall of Trendy Labels
Turkey fashion brand Trendyol, one of the most visible victims of this boycott has been well known Turkish online stores which launched on Indian platforms. The vanishing of it from the listings on Myntra reflects a growing sentiment, fashion and foreign policy intersecting. The absence of Turkish labels by the companies, even in silence, tells a lot about these companies.
From Shopping Carts to Store Shelves
The digital catching up is just the surface of this online pullback. Turkish products are disappearing off the physical shelves of cities Lucknow and Pune as well In a similar misdirect:Trend also dealers are not stocking with Dry fruits ,non wrinkle shirts smooth appliances,apples in everything made in Turkey. The implication is unmistakable: national sentiment is steering business interests.
Jewels, Marbles, and a Message
The ripples extend beyond lifestyle and fashion. In the heart of India’s marble trade Udaipur, importers have stopped orders from Turkey completely — depriving thousands of people a totalised supply worth over ₹3,000 crore annually. The GJC, All India Gem and Jewellery Domestic Council has called for a boycott on its members to stop all kinds of deals with Turkey and Azerbaijan, showing depth of paint.
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When Travel Takes a Political Turn
The tourism industry is not the only one. MakeMyTrip and EaseMyTrip have reported a steep dip in bookings to Turkey with cancellation rates spiking as travellers rebalance their holiday book amid the geopolitical heat. The numbers behind the story: nationalism is now updating passports and shopping lists.
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A Consumer-Driven Revolution
Now with the Confederation of All India Traders (CAIT) to back the boycott, it has turned into a national campaign. A simple diplomatic spat that it spurned into change in things Indians purchase, wear, consume and even where they travel to. And now that retailers and consumers are standing up, this subtle boycott may very well be the loudest one yet.
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