India-first sentiment peaks as Myntra and Ajio quietly remove Turkish fashion brands following Turkey’s support to Pakistan. CAIT demands full boycott—online campaigns explode.
When Fashion Meets Geopolitics
The catwalk has become political just now. Online fashion platform Myntra and Ajio of Reliance have removed top tiered brands like Turkish fashion giants Trendyol, Koton, LC Waikiki, Mavi from the search result list. It is not a sale of dead stock; it has been opened signal freeze because turkey open backing of pak in mekunik shisha india-pakistan tensions. Fashion must-haves are currently displaying “out of stock”, and India’s digital aisles have an outright political message—they sell both nation before trade.
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Reliance Makes It Official: National Interest Above All
The parent of Ajio, Reliance Retail wasn’t subtle on this. They have said that there are product reviews being conducted to make sure that everything is in sync with the Indian psyche and what is considered public sentiment. As well, Reliance has just shrunk its post of affairs in Turkey even more. The quick sweep of all things Turkish from the pipeline shows that big business is no longer playing diplomatic hopscotch.
Myntra’s Silence Speaks Volumes
Myntra has not confirmed this yet, but disappearance of its fastest selling western wear brand for women Trendyol (insider says one of the few brands from which Myntra hasn’t budged) from western closet speaks a louder language. According to the insiders, this is not cosmetic window dressing but rather deeper review of partnerships. Last week the brand purge started, and it was done in a lot of silence by Thrusday.
Traders Join the National Chorus
Over 125 trade bodies are behind Confederation of All India Traders (CAIT) in matching the digital boycott for its broader line: sever all economic links with Turkey and Azerbaijan. A red line on everything from imports to tourism, film shoots and brand tie-ups —CAIT has laid down the law. So that’s their position? Betrayed of India, it’s about time we kick the bucket.
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Online Sentiment Turns Into Digital Protest
Hashtags calling for boycotts of Turkish and Azerbaijani products are trending on social media. People are posting snipped, uninstall apps and asking for platforms to learn from Myntra & Ajio. At least for now, Turkish brands are still hanging on Amazon India.
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What Lies Ahead?
Brands falling off the shelf and public anger at boiling point: the message is simple India’s economic pulse is now being struck with a note of patriotic intent. The other real question is if other e-commerce players will start dancing to that drumbeat.
Indian Retailers Drop Turkish Brands Amid Geopolitical Tensions